Managing Writers

8 February 2010

Give them the objective, not the means

Filed under: Commentary — Tags: , , — @ 1:35 pm

In a recent blog entry, ‘The relentless search for “tell me what to do,”‘ Seth Godin identifies a crucial tension in the manager/employee relationship. The tension is simple to explain, but hard to manage. Employees want to be told what to do, which is a reasonable request. However, when managers respond to that question, they shift at least some responsibility for the outcome to themselves.

In Godin’s view, the biggest reason employees ask this question is to shift responsibility, and his response is to resist the urge to answer.

I agree, but in practice, things are not quite that simple. Managers exist at least in part to tell employees what to do. If they refuse to provide direction, they abdicate part of their responsibility. At the same time, they need to provide that direction in such a way that the employee takes responsibility for the outcome, even though (to the corporation) responsibility will still ultimately rest with the manager (the buck needs to stop somewhere).

How does a manager address these tensions? In my experience it comes down to the distinction between the objectives and the means used to reach those objectives. This is not as easy as it may seem. We regularly think of objectives as things like, “clean the floor,” “remove the appendix,” or “convert all user documentation to XML.” While these things sound like objectives, I would suggest that the real objectives in these three examples are more like the following, respectively, “limit the damage that dust in the facility can cause to people and machinery,” “avoid the potential internal infection a burst appendix would cause,” or “reduce the cost of producing both online and print documentation.”

The necessary actions may be the same in all three cases, but by dealing with the actual objectives you gain some important advantages:

  • Workers can select the right way to accomplish a task, for example choosing a vacuum cleaner or mop instead of a broom to minimize dust in the air.
  • Workers can suggest alternative objectives, for example maybe you could reduce the overall cost of documentation more effectively by eliminating printed documentation altogether.

In general, if your objectives embody the organization’s goals (for example, making money or saving lives) you’re headed in the right direction. Then, engage employees in determining the means used to reach those goals, giving them as much latitude as you can. Finally, get out of their way and let them own their work.

4 November 2009

Update on Reference Checking

Filed under: Commentary — Tags: , , — @ 12:06 pm

After complaining about a perceived lack of reference check calls, I received the second in a week, after a long dry spell. Probably not a trend, but it was heartening to see another company checking references.

The call brought up a few additional thoughts:

  • I’ve noticed that when someone who worked for me years ago needs a reference, I sometimes find it harder to remember the specific assignment than to remember how well he or she did the job. I know who I can give a good recommendation to, but once or twice, I’ve fumbled the supposedly “easy” question, “what did he/she do for you?” even when I knew without a doubt that he or she did a good job on the now-forgotten assignment.
  • The most recent call came from a company that does contract services in the IT area. While I’m not currently in the market for such services, the fact that they demonstrated at least a degree of due diligence in hiring is a plus that I would consider in evaluating the company for possible work.
  • The same company send a thank you note, which in addition to being a nice gesture, provided them with an opportunity to sell their services. It’s rare that an advertisement comes across as a plus, but I admire companies that recognize the importance of spreading a wide net, as long as they don’t overdo it.

28 October 2009

Checking References

Filed under: Commentary — Tags: , , — @ 4:14 pm

I just got a call asking for a reference for someone who worked in my group a few years ago. I was glad to give a reference, and happy that I could give this person a good one.

Surprisingly, this is the first call I’ve received to check a reference in over a year. During that same year, I’ve had half a dozen people ask me if I would be a reference, and in the years before, I’ve agreed to give references to many more. Some of those requests were generic, like: “if I need a reference would you give me one?” But others were clearly specific, with the company identified. Yet, this is the first time in ages that anyone has bothered to call me to check a reference.

In my book, Managing Writers, I stated that I only got called about half of the time. That’s clearly an overestimate at this point.

So why don’t more managers check references? Here’s my shot at enumerating the top reasons:

  • The applicant has obviously chosen references who will say good things, so why waste time listening to someone describe how wonderful the applicant is?
  • Once you’ve decided to hire someone, you just want to get on with things and not slow down the process.
  • You don’t want to take the chance of receiving information that conflicts with a decision you have already made.
  • The hiring process always seems to happen when you’re under pressure; you need someone right now, your “real” job is waiting, and you really don’t want to go out and find more people to interview if you unearth a problem with this person.

Regarding the first point, yes, you’re going to get someone that the applicant thinks will say good things about him or her. But, having called a lot of people to check references, I think it is still possible to learn important information, even from a “pre-screened” person. For example, you can check facts; what did the applicant work on? when did he or she work there? and so forth. In addition, you can often learn a lot from the way someone responds to questions. Even those who are restricted by their company to “name, rank, and serial number” answers may reveal their opinion in the way they respond.

The hiring manager I spoke with today didn’t ask anything out of the ordinary, and there was nothing out of the ordinary in my responses, but I think I made it clear that my evaluation of the candidate as an excellent technical writer was sincere and well-founded. I’m pretty sure that if I had thought otherwise, my meaning would have come through, even if I had used similar words.

The other three points, frankly, just add up to laziness. As strong as the urge may be to skip this step, there’s really no good reason for not calling references when you’re hiring. The call today took about five minutes, was cordial, and confirmed the likely perceptions of the caller. But, if it hadn’t, that one call could have saved him the trouble of hiring, and potentially firing, the wrong person. Since I like to call only when I’m ready to hire, it’s no more than a few phone calls about that one candidate. But if you don’t call, you are losing important information about one of the most important things you do as a manager (and one of the hardest things to undo).

6 October 2009

Does DITA Make You Dumb?

Filed under: Commentary, DITA — Tags: , , — @ 9:26 am

I had a twitter exchange a while back that got me thinking about DITA, structured writing, and the impact of tools on the perception of technical communicators.  The basic question was whether structured writing in general and DITA specifically are “dumbing down” technical communication, leading to a devaluation of the field.

I end up straddling the fence here. The short answer is “no, I don’t think DITA is dumbing down technical communication.” However, introduction of technologies like DITA, if not handled well, could lead to a devaluation of the field. The danger I see is that if managers misunderstand DITA and modular technology, they may conclude that DITA will allow them to hire less-experienced, less-skilled, and less-expensive writers, which could lead to a de facto dumbing down (or a train wreck, depending on your point of view).
(more…)

7 November 2008

Article: Reuse Considered Harmful

Filed under: Commentary — rlhamilton @ 3:02 pm

The Content Wrangler published another of my articles, which can be read at the following URL: Content Reuse: Is It Harmful?

I originally titled the article, Reuse Considered Harmful in honor of the famous letter by Edsger Dijkstra published in the Communications of the ACM, Go To Statement Considered Harmful. Though the term XYZ Considered Harmful is forever attached to Dijkstra, he in fact did not use that title, it was added by Niklaus Wirth, then editor of the Communications. So, I suppose it is only appropriate that the editors of The Content Wrangler renamed my article Content Reuse: Is It Harmful?

My main argument is that we should be careful about indiscriminate reuse of content. Eliminating duplication in your source control is fine, but blindly reusing content all over the place can be confusing to readers who may end up jumping around looking for the definitive version of some piece of content. I believe it is much better to follow the timeless advice of Isabella Mary Beeton, “a place for everything and everything in its place.”

12 September 2008

Article: “Ware” are you?

Filed under: Commentary — rlhamilton @ 1:06 pm

Content Management Strategies

The Content Wrangler has just published my latest article, “Ware” are you? Web Content Delivery Strategies. The article proposes a categorization for the various ways content gets delivered on the web. My objective is to stimulate discussion about the ways we deliver content and to get feedback on the specific set of categories proposed.

This article is a distillation of a larger discussion in the book about using the Internet to deliver content effectively.

28 May 2008

What Can We Learn About Motivation from a Tornado?

Filed under: Commentary — rlhamilton @ 11:02 am

I spent the last four days scheduling volunteers for an organization supporting the disaster relief after last week’s tornado in Colorado. When I came home each evening, I would find another installment of a lively discussion about motivation on the mailing list for the Society for Technical Communication’s (STC) Management Special Interest Group (SIG). It wasn’t until the fourth day that I realized that my “day job” as a volunteer was also a lesson on motivation.

So, what did I learn?

  • For the right cause, people will do pretty much anything.

    For example, I found out at 6pm on Friday night that I needed to assemble a crew of 10 to unload a supply truck at 5am the next morning. Hard work at an insane hour, but I got commitments from everyone I needed within 3 hours. And, for every activity I needed to schedule, we had more volunteers than we needed. This response didn’t happen because I have some magical skill as a motivator; it happened because the need was critical.

    Most business objectives are not as clearly “right” as feeding disaster victims, but if your objectives make sense, are clearly communicated, and can be seen as productive for the organization, you’ve got a much better chance of having motivated people.

  • A strong group helps keep people motivated.

    Nearly everyone who volunteered came as part of a group, and not just groups like Red Cross and Salvation Army that exist specifically for disaster relief. Churches and other community groups were a big part of the effort. While there were a few stalwart folks who volunteered independently, they were in the minority. The reason is pretty clear; if you’re a member of a strong group, you have a motive to serve the group as well as a motive to serve the group’s objectives. The two reinforce each other.

    Given today’s highly outsourced, geographically diverse projects, most of which operate in an environment where downsizing is the flavor of the decade, it’s difficult to build a strong team, but if you can pull it off, it becomes really difficult for team members to remain unmotivated. They either get with the program or leave.

All of that said, motivation is internal. You can identify clear objectives, communicate them vigorously, create a strong team, and build a supportive environment, but they have to drink the Kool Aid, you can’t do it for them.

I believe that most people will be motivated if you do these things, but some won’t; they may be in the wrong place, be going through problems outside of work, or simply be one of those folks who never gets motivated by anything. When that happens, you can coerce them and get some results, but almost always the best thing you can do is find them a better job fit or get them out of the environment.

28 April 2008

Article: Seven Tips for Living with Technology

Filed under: Commentary — rlhamilton @ 11:21 pm

I’ve just published a new article, titled Seven Tips for Living with Technology, on The Content Wrangler.

The article looks at some basic strategies for keeping your sanity as you acquire and work with technology. It is a significant re-write of a draft section of my book. That draft section can be found at: Living With Technology.

If you’re visiting this site for the first time after reading one of my articles, welcome. Stay for a while and check out other draft sections of the book. The place to start is the Note to Participants, which describes what I’m up to and how best to view the site.

If you haven’t visited The Content Wrangler, it’s worth a look. It’s frequently updated, has a lot of good information, and has a large and growing community of people interested in content management and content management systems.

11 April 2008

Article: Choosing an XML Schema

Filed under: Commentary — rlhamilton @ 10:12 am

Scott Abel, who runs The Content Wrangler, a website that focuses on content management, has posted an article of mine titled, Choosing an XML Schema: Docbook or DITA.

The article talks about how to choose the right XML schema for your needs, and despite my DocBook bias, I think it gives a “fair and balanced” treatment of the subject. While you’re over at the site, you may want to consider joining The Content Wrangler Community, which calls itself, “The social network for content professionals.” It has subgroups for everything from Blogging to Wikis. Certainly worth checking out.

20 September 2007

Off Topic: Steve Fossett Search

Filed under: Commentary — rlhamilton @ 6:00 pm

I’ve been away from this blog for a week because I had the opportunity to participate in the Steve Fossett search in Nevada. I’ve been a member of the Civil Air Patrol for 5 years, and this has been the largest search I’ve been part of. I was impressed by the professionalism and skill exhibited by the CAP members participating in the search, and it made me proud to be a member.

What prompted me to go off topic, besides making an excuse for being absent from the site for way too long, was something I noted while checking out Amazon’s “Mechanical Turk” (http://www.mturk.com), and the effort to locate Mr. Fossett. This effort lets anyone participate by looking at satellite photographs of sections of the search and saying whether or not they think the section they’re looking at contains something that warrants further investigation. Each section is shown to many people, and any image that is flagged consistently is reviewed by experts and possibly passed on to search teams.

I think the idea of pursuing the search with many eyes is fantastic, and I hope it turns up useful leads. However, I was surprised to see this activity compared with the techniques outlined in James Surowiecki’s “The Wisdom of Crowds.” According to Surowiecki, as quoted in Wikipedia (The Wisdom of Crowds), for a crowd to be wise, it needs to have the following characteristics:

  • Diversity of opinion: Each person should have private information even if it’s just an eccentric interpretation of the known facts.
  • Independence: People’s opinions aren’t determined by the opinions of those around them.
  • Decentralization: People are able to specialize and draw on local knowledge.
  • Aggregation: Some mechanism exists for turning private judgments into a collective decision.

The MTurk process is independent and diverse, but it doesn’t provide a way to turn a private judgment into a collective decision, and it isn’t really decentralized, at least in the sense that localized knowledge can be applied by individuals. It really is asking for people’s observations, not their wisdom. In fairness, I don’t see any claim by Amazon that this is the technique in use, but references pop up repeatedly in other sources.

I’m not saying that what Amazon is doing is flawed; on the contrary, it is valid and important. However, I think it could be supplemented by using the ideas in the Wisdom of Crowds.

Suppose everyone was given a description of the situation (i.e., basic facts like the capability of the plane, maps of the area, confirmed and possible sightings of the plane in flight, etc.), and asked to make his or her best independent estimate of where the plane will be found. Then, take that information and aggregate it to identify a potential search area. This would be similar to the search for a Navy submarine that is described in Surowiecki’s book. In that case, even though some guesses were way off, the aggregate was very close to the actual location.

I suspect the toughest thing about using this method would be to keep participants from being influenced by the potential hits that have been reported by people participating in Amazon’s visual effort. That said, such an activity might yield useful results that certainly wouldn’t be any worse than the leads coming from people who claim to be psychics.

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