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Monthly Archives: July 2010
Great idea, but…
Users will change their habits when the pain of their current situation is greater than their perceived pain of adopting a possible solution. –Pip Coburn The Change Function Good ideas alter the power balance in relationships, that is why good … Continue reading
What STC can learn about certification from the FAA
As the STC develops its certification program for technical communicators, there are lessons that can be learned from the way the FAA certifies pilots. Continue reading →